Social Media Marketing Services

Synergized Media specializes in the development of social media marketing campaigns for clients with the aim of building brand awareness, driving customer engagement, improving customer service, generating online buzz and boosting organic search engine rankings and web site traffic. Our social media marketing service helps clients with engaging directly with their customers by leveraging social media and understanding how social media relates to their business and existing online marketing campaigns.

By employing our knowledge and expertise with a large variety of online marketing tactics and leveraging our proven campaign management practices we can provide our clients with an opportunity to combine social media, organic search engine optimization (SEO), PPC search and targeted online display advertising in one integrated campaign from a single digital marketing agency.

Our social media, SEO and paid search experts will identify the clients' goals and objectives, target audience, content and messaging and social media mix. They focus on those tactics with the greatest potential for generating web site traffic and visual brand exposure and build practical campaigns with maximum user engagement at the lowest risk.

Setting the campaign goals and objectives is one of the most important exercises we engage the client in before a social media placement campaign can start. The campaign goals and objectives allow the client to determine the scope, budget and ROI of the campaign before execution so that campaign results can be tracked and measured when it gets underway.

Knowing the target audience and how to reach them via social media is one of the most important aspects of planning a social media marketing campaign. Synergized Media researches the social web to find out where the clients' target audiences and influencers are active online, where their social networks are, what kind of conversations and content they have.

When the target audience has been defined we create the messaging and content that has the greatest potential for the clients social media engagement.

To see examples of our social media layouts visit our portfolio page.

Our social media, search marketing and brand advertising experts focus on creating and optimizing content (video's, images, blog postings, podcasts, press releases) for optimum viral distribution to popular social media web sites like Dig, Delicious, Stumbleupon, Flickr, YouTube, Facebook, MySpace, Yelp, and Slideshare to name a few. In addition, we leverage social media, consumer-generated content and the customer's digital assets to enhance the traditional search engine optimization efforts.

Regardless of the clients' product or service, a social media campaign can and should be an integral part of the overall marketing strategy. It needs to be accelerated through traditional online marketing tactics such as search and online display advertising. As part of our full-service Internet marketing program Synergized Media will coordinate and integrate social media marketing campaigns with traditional online marketing.

Monitoring and measuring the results of social media marketing campaigns require tools that go beyond basic Web site analytics that measure traffic and page views. Social media marketing analytics tools are concerned with tracking buzz and viral marketing and must measure the full potential and extend of the various tactics used in a social media marketing campaign. A sample of metrics that are most important when measuring social media marketing success include: amount of social bookmarks received, blog comment activities, new links attributed to a social media campaign, blogs and forums conversations, visitor engagement, Facebook fans and page views and YouTube video views. Synergized Media is using those tracking and measurement tools that are most appropriate to our clients’ social media marketing campaigns.

Through our integrated campaign management services Synergized Media will manage and maintain the social media marketing effort and coordinate the activities with traditional online marketing campaigns, such as search engine marketing, email marketing and online display advertising, where we measure and analyze the results and then re-optimize to achieve maximum campaign ROI.

Ongoing management and suppport may include daily social network account and profile management across the various social media networks such as Facebook (Facebook Profile, Facebook Groups, Facebook Public Profiles), Twitter, Yelp Business Pages, LinkedIn, MySpace, blogger outreach and continued participation in news media and bookmarking web sites in addition to the management of social media network advertising campaigns.